Lab-grown diamonds, made to be worn. No traditional retail markup.

JUST LANDED
Betty Sue.
A 3 carat emerald cut in a full polished bezel on a thin flat band. Set low, clean, nothing in the way. Made to order from 1 to 5 carats in 9k, 14k or 18k gold, yellow, white or rose.
FROM $2,299 NZD
SHOP BETTY SUEThe things.
SHOP ALL
Betty Sue
EMERALD CUT BEZEL
From $2,299 NZD
Set low, clean, nothing in the way.

The One
ROUND BRILLIANT
From $2,499 NZD
The one everything else is measured against.

Modern Romantic
OVAL
From $2,799 NZD
Slow mornings, nowhere to be.

The Editor
EMERALD CUT
From $1,899 NZD
Clean lines. Nothing to prove.

The Outline
ARCHITECTURAL PEAR
From $2,999 NZD
A shape you notice from across a room.

The Scene Stealer
RADIANT
From $1,799 NZD
Worn on an ordinary day, on purpose.

Heiress
MARQUISE
From $2,833 NZD
For the hours after the plan ends.

The Everyday
FLUSH SET DIAMOND BAND
From $2,299 NZD
Never comes off.

THE PRICE
The same stone. The same certificate. Without the retail multiple.
3CT EMERALD CUT
$4,895 NZD
D / VVS2 · 18 karat yellow gold
TRADITIONALLY
3 to 5x
The markup you would expect to pay
CERTIFICATION
IGI
Graded, inscribed, report matched
THE ASSURANCE
IGI certified
Every centre stone is independently graded by IGI and supplied with its report.
Girdle inscription
Each certified stone is laser engraved on the girdle with its certificate number, visible under magnification.
Report matched
The inscription is verified against the IGI report, so the stone you receive is the stone documented.
Describe it. We make it.
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